Zone Conversion and Customer Journey
Description
Reconstructs the customer’s complete journey and measures how many visitors reach each zone.
| Element | Detail |
|---|---|
| Description | Reconstructs the customer’s complete journey and measures how many visitors reach each zone. |
| Algorithm | 1. Re-identifies each Entry. 2. Links internal trajectories. 3. Calculates exposure (Zone Conversion). |
| Key Parameters | • Definition of zones in space: user-defined space zones. • Zone graph diagram: graph diagram of valid zone transitions. |
| Accuracy | 98 % with multi-camera validation. |
| Typical Use Cases | • Attraction funnel → fitting room → checkout • Optimize category placement • Measure cross-shop |
Visual Explanation
| Visual Explanation |  |  |  |
|---|---|---|---|
| Description | 1. Entry grouping: incoming people are grouped in the commercial space. | 2. Re-identification of traffic trajectories: internal traffic trajectories are linked to entry identities. | 3. Zone Conversion calculation: customer exposure to previously defined zones is calculated. |